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Tag: digital marketing tenders

Marketing Tenders: A Guide to Finding and Winning Contracts

Posted on by John Hudson

In today’s competitive landscape, marketing agencies face a unique challenge: how to secure high-value contracts that drive growth and establish their brand as an industry leader. One of the most effective ways to do this is through marketing tenders—formal requests from organizations looking to partner with agencies for their marketing needs.

Whether you’re new to bidding or a seasoned pro, understanding how to navigate marketing tenders can make all the difference in securing those lucrative contracts. In this blog, we’ll walk you through how to find the right marketing tenders, craft an irresistible proposal, and ultimately win the contracts that will propel your agency to new heights.

What Are Marketing Tenders?

A marketing tender is a formal invitation issued by a company, government agency, or non-profit organization that seeks proposals from marketing agencies to fulfill specific needs, such as digital marketing, branding, content creation, or event management. These tenders provide detailed information about the project, including the scope of work, deadlines, and selection criteria.

For marketing agencies, responding to tenders is an excellent way to land large-scale contracts, expand your portfolio, and grow your client base. However, winning a marketing tender requires more than just submitting a proposal; it demands a strategic approach, attention to detail, and a deep understanding of the client’s needs.

How to Find Marketing Tenders

Finding the right marketing tenders is the first step toward winning valuable contracts. Here are some effective methods to help you identify the right opportunities:

  1. Tender Portals
    Many governments and private sector organizations publish tenders on dedicated portals. Websites like Creative Tenders offer an extensive collection of marketing-related opportunities that you can easily filter by location, project size, or industry.
  2. Networking
    Building relationships with key decision-makers in your industry is crucial. Attend industry events, webinars, and seminars to stay informed about upcoming tenders.
  3. Public Sector Tenders
    Government agencies often issue marketing tenders for public campaigns, awareness programs, or digital initiatives. Websites such as Contracts Finder (for UK government tenders) can be a valuable resource.
  4. Industry-Specific Listings
    Keep an eye on tender opportunities specific to your niche, whether it’s healthcare, education, or tech. Websites, newsletters, and publications tailored to specific sectors often list tender opportunities.
  5. Partnering with Other Agencies
    Collaboration is key. Partner with other agencies that may already have access to exclusive tenders, helping you tap into new markets and opportunities.

Crafting a Winning Proposal

Once you’ve found the perfect marketing tender, the next step is to craft a proposal that stands out. Your submission should not only meet the requirements but also demonstrate why your agency is the ideal partner for the job. Here’s how to structure a compelling proposal:

  1. Follow the Tender Instructions Carefully
    One of the most common reasons bids are rejected is failure to follow the tender instructions. Ensure your proposal answers every question and includes all requested documents.
  2. Showcase Your Expertise and Experience
    Highlight your agency’s expertise in the relevant marketing services. Use case studies, success stories, and testimonials to demonstrate your ability to deliver outstanding results.
  3. Offer Clear, Realistic Pricing
    Marketing tenders often have budget constraints. Be transparent and competitive with your pricing while ensuring you offer value for money. Providing clear breakdowns of your costs can also help build trust.
  4. Tailor Your Proposal to the Client’s Needs
    Research the organization issuing the tender and understand their specific marketing needs. Tailor your proposal to address their objectives, challenges, and goals, demonstrating that you have a deep understanding of their requirements.
  5. Highlight Innovation
    Agencies that can offer innovative solutions often stand out from the competition. Propose creative ideas that go beyond the conventional and showcase how you’ll deliver unique results for the client.
  6. Proofread and Edit
    A proposal filled with typos, errors, or vague language reflects poorly on your agency. Ensure your submission is polished, professional, and easy to read.

Tips for Winning Marketing Tenders

Winning a marketing tender is about more than just a great proposal. Here are some additional tips to improve your chances of success:

  1. Start Early
    Tender deadlines can be strict, so give yourself enough time to prepare and submit a high-quality proposal. Starting early also allows you time to seek clarification if you don’t understand any aspect of the tender.
  2. Leverage Your Relationships
    If you’ve worked with the client before or have connections within the organization, don’t hesitate to leverage these relationships. Personal recommendations can go a long way in the decision-making process.
  3. Keep Track of Previous Submissions
    Review any tenders you’ve responded to in the past, whether you won or lost them. Analyze feedback and identify areas where you can improve.
  4. Focus on Long-Term Relationships
    Agencies that aim to build long-term relationships with clients often stand out. Highlight how your agency is dedicated to ongoing partnership and continuous improvement.
  5. Stay Organized
    Keep your tendering process organized. Use software or spreadsheets to track deadlines, requirements, and key contacts to ensure no details are overlooked.

Marketing tenders are an excellent opportunity for agencies to secure high-value contracts, grow their portfolio, and enhance their reputation. By knowing where to find tenders, crafting tailored and compelling proposals, and applying proven strategies, your agency can increase its chances of winning contracts that align with its goals.

At Creative Tenders, we specialize in providing marketing tenders to help agencies like yours find and win contracts. Whether you’re new to tendering or an experienced bidder, we provide the tools, resources, and expertise you need to succeed. Ready to start winning more marketing tenders? Explore our platform today and gain access to a wide array of opportunities!

FAQs:

1. What are marketing tenders?
Formal requests for proposals from organizations seeking marketing services.

2. How can I find marketing tenders?
Check tender portals, industry listings, public sector websites, and network.

3. What should be in a marketing tender proposal?
A clear response, your expertise, competitive pricing, and tailored solutions.

4. How can I win a marketing tender?
Start early, tailor your proposal, offer innovation, and leverage relationships.

5. Are marketing tenders for small agencies?
Yes, they provide valuable opportunities for growth and building a portfolio.

Related Blog: Incorporating Art And Design: Visual Elements For Winning Creative Bids – Creative Tenders

Why Does the Government Tender for Digital Marketing Services and How Can You Benefit?

Posted on by Charlotte Jarvis

A government tender for digital marketing could be the opportunity you’re looking for…

Why does the government tender for digital marketing services? How can you secure a marketing tender with the government? Will becoming a government supplier help your business grow?

We’ll answer all these questions and more in this blog, starting from the beginning…

So, why would the government tender for digital marketing services?

Yes, the government has their own communications function, but the government bodies reach far beyond 10 Downing Street. Think about all the government-owned organisations that could require marketing services:

  • Universities
  • Councils
  • Emergency services
  • The NHS.

The list goes on and on, but you get the idea. All these organisations need an online presence. If establishing and maintaining that online presence costs them more than £10,000 it needs to go out to tender.

How to find a government tender for digital marketing services

In the UK, there are hundreds of websites that upload tendering opportunities. We recommend appointing someone in your team to take responsibility for tracking them all.

The government has its own tendering portal, called Contracts Finder. If your designated Opportunity Tracker is using this, they should set aside around 30 minutes a day. This is because the portal relies on CPV codes to categorise the tenders.

CPV codes are often used incorrectly by buyers due to the vast number of codes available. A study by the European Commission sampled 405 contract notices. They found that 23% had the wrong code associated with the scope of work tendered. This results in an inefficient sourcing process for you, the prospective supplier.

To eradicate this, we developed Creative Tenders. Not only is the portal sector-specific, it also doesn’t need CPV codes. Our Opportunity Trackers manually scour over 600 sources to find new tendering opportunities. They then tag them using industry-driven keywords, making the sourcing process easier and more efficient.

Take a look at a sample of the latest marketing tenders we have uploaded or book a free live demo.

What types of digital marketing tenders does the government publish? 

Government bodies publish a vast range of digital marketing tenders. Here are just a few examples of tenders we have previously had on our Creative Tenders portal:

 

PR & Digital Marketing Services – Corn Exchange & Wedding Venues

Medway Council – South East – £20k

 

North Warwickshire and South Leicestershire College Contract for Digital Marketing and Web Hosting

North Warwickshire & Hinckley Collaborative – West Midlands – £50k

 

Chester Recovery Campaign Media Partner

Cheshire and Warrington Local Enterprise Partnership – North West – £66,500 

 

Digital Marketing Activities in Mexico Covering Pork

Defra Network eTendering Portal – West Midlands – £180k

 

Digital Advertising Framework

Braintree District Council – Eastern – £5million

 

These are just 5 out of the 200+ government marketing tenders we have sourced over the last eight months alone. As you can see, the values of these contracts range from thousands of pounds to the multi-millions. So, whether you’re a freelancer or an international agency, there’s a tendering opportunity out there for you.

How to secure a government tender for digital marketing

Once you’ve identified a tender you want to bid for, don’t just dive straight in. There’s a couple of boxes to tick first. We would recommend considering the following in your bid or no-bid decision:

  1. Do you turn over enough to be successful?

Most government tenders for digital marketing services will ask for your financial accounts. This is to assess whether you have the resource to deliver the contract. Your financial accounts will prove your economic financial standing. As a general rule, we advise that you don’t bid for contracts worth more than 50% of your annual turnover. For example, if your annual turnover is £1,000,000, you should avoid contracts with values exceeding £500,000.  

  1. Do you have enough relevant experience?

Buyers will usually ask for two to three case studies from work you have delivered in the past five years. The examples you provide should be similar in size and scope to the tender at hand. The evidence needs to be relevant to show the buyer how you will approach the contract. If you can’t prove that you have experience, it’s likely a competitor can and your chances of winning decrease.

  1. Can you demonstrate added value?

In public sector tenders, the buyer is looking to see how you can add value. Government buyers are accountable for their spending of public purse. They have to demonstrate how they have delivered the best value for money. This means that you need to evidence added value, and that doesn’t just mean cost. It’s a combination of quality and price throughout the life of the contract. So, make sure you highlight how and why your approach is cost-effective and helps the government make savings.

Will listing a government body on your client list help your business grow?

If you’re looking for government tenders for digital marketing services, you might be wondering how you can win bigger contracts. If you’re a start-up or an SME, framework agreements are a great place to start. With more places up for grabs, smaller businesses stand a better chance of securing a contract.

To progress to winning larger, single-supplier contracts, you need to build your experience and turnover. Securing government contracts and places on government frameworks is a great way to do this. The more you deliver, the more experience and profit you build. In turn, your case studies for similar contracts grow and those big opportunities move closer to your reach.

How is the government helping smaller businesses?

The UK government is targeted with spending £1 in £3 with smaller businesses, so they want to work with you. To level the playing field, the government:

  • Have introduced lower value contracts

Since leaving the EU, there is more flexibility for lower value government contracts to be reserved for SME bidders. There is also more flexibility for Voluntary, Community and Social Enterprises (VCSEs).

  • Introduced the prompt payment code

The prompt payment code states that public sector buyers must include 30-day payment terms in their contracts. They also need to ensure that this is passed down the supply chain. If this is not happening, businesses are encouraged to raise this directly with the Public Procurement Review Service.

  • Offer support through The Small Business Commissioner

The Small Business Commissioner is a free service that helps small organisations to resolve payment disputes with larger businesses.

In summary…

Hopefully, you now have a better understanding of government tenders for digital marketing services. We’ve covered:

  • Where to find a government tender for digital marketing – On the government’s website or on Creative Tenders for ease and efficiency.
  • What types of tenders the government publishes – We provided five examples of digital marketing tenders we have previously sourced to give you an idea.
  • What to consider before you dive into the bid – Your economic financial standing, experience and how you can add value.
  • The benefits of bidding for government tenders – Working with the government helps you build experience, expand your portfolio and work towards those big contracts.
  • How the government helps smaller businesses – With lower value contracts, introducing the prompt payment code and through The Small Business Commissioner.

How can we help?

A subscription to Creative Tenders provides you with:

  • Access to all exclusive, public and private sector digital marketing contracts across the UK.
  • A daily email bulletin is sent straight to your inbox when new marketing opportunities are uploaded.
  • Discounted support from Hudson Succeed, our bid writing division.
  • 20-minutes of free consultancy with one of our Bid Management Consultants each month.

Need additional support?

You don’t always have the time or resources to write a winning response in-house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offers four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

Contact us to find out how we can help your business grow.

We also source opportunities for sectors including:

Book a free live demo with Creative Tenders to see how we can help your business grow.

Why You Should Bid for Government Marketing Tenders RIGHT NOW!

Posted on by John Hudson

3 benefits of bidding for government marketing tenders

Do you know the benefits of bidding for government marketing tenders? In this blog, the Creative Tenders Team reveal all. Keep reading to find out more! 

What services could government marketing tenders involve?

Buyers might release government marketing tenders to procure services across a range of subsectors, including:

Why should you bid for government marketing tenders?

If you’re a creative business looking to find marketing opportunities, you should consider bidding for public sector contracts. The benefits of these contracts include:

  • Guaranteed pay

When you bid for government marketing tenders, you’ll benefit from guaranteed pay upon winning the contract. This is because public sector organisations are bound by their contractual agreements to pay the awarded supplier.

Public sector buyers must pay contractors within 60 days of invoicing to comply with the Prompt Payment Code (2008). This is particularly reassuring for new businesses that might be hesitant about tendering for work.

  • The government wants to award SMEs

Before they start tendering for work, many SMEs assume that it will be difficult to compete with bigger businesses. However, this isn’t actually the case.

In the UK, the government has a target to spend at least £1 in £3 with SMEs. This means that public sector businesses have a goal to actively award contracts to smaller businesses. If you’re a smaller creative business looking for government marketing tenders, you don’t need to worry about your larger competition.

  • Gain experience

To progress and win larger contracts, smaller businesses will need to gather case studies that showcase their relevant experience. If you’re new to tendering, these can be tricky to get your hands on. However, that’s where tendering for public sector contracts comes in.

SMEs will also be pleased to know that bidding for government marketing tenders is a great way to gain experience. New and smaller businesses can tender for contracts as part of framework agreements or Dynamic Purchasing Systems (DPS’). These are easier for smaller businesses to secure, as there are more places on offer.

So, once you’ve delivered work on these, you’ll have contract examples to show future buyers.

In summary

If you’re a creative business looking to find marketing opportunities, you should consider bidding for public sector contracts. The benefits of these contracts include:

  • Guaranteed pay
  • The government wants to award SMEs
  • Gain experience.

Need help sourcing government marketing tenders that are right for your business? We can help!

Running your own business takes up a lot of your time. The last thing you want to be doing is trawling hundreds of websites searching for government marketing tenders. Most websites post multi-industry opportunities and filtering them with CPV codes can produce unreliable results. Luckily for you, we have a solution.

Enter…Creative Tenders

Creative Tenders is an easy-to-navigate, centralised portal hosting live creative tender opportunities from across the UK.

Here are five examples of government marketing tenders that we’ve previously sourced on the portal: 

Commercial Waste Marketing

Breckland District Council & South Holland District Council – Eastern – Budget: £20,000

SC22141 – Kent Downs AONB Experience Consumer Campaign

Kent County Council – South East – Budget: £100,000

Procurement of a Supplier to Develop Bilingual Marketing Content & Integrated Media Campaigns

Education Workforce Council – Wales – Budget: £200,000

WSCC – JS – Marketing Services for Experience West Sussex Campaign

West Sussex County Council – South East – Budget: £179,000

Provision of Marketing Support Services to Destination Staffordshire (Brand Maintenance & Development, Creative Design, Print & Digital Marketing Including Media Planning & Media Buying)

Staffordshire County Council – West Midlands – Budget: £576,000

A subscription to Creative Tenders can offer your business:

  • Access to all exclusive, public, and private sector creative contracts in the UK.
  • An on-hand Account Manager is available to answer any questions you may have about animation tenders. They can help you understand the process and answer any questions you have about the tendering process in general.
  • A daily email bulletin is sent straight to your inbox when new, sector-specific opportunities are uploaded.
  • Discounted support from Hudson Succeed, our bid writing division.
  • 20-minutes of free consultancy with one of our Bid Consultants each month.

We source opportunities for sectors including:

Book a free, live demo with Creative Tenders to see how we can help your business grow 

Want to save even more time?

Upgrading to Discover Elite allows you to optimise your tendering opportunities, even when you’re busy. Our two upgraded packages can improve your competitor awareness and bidding success rate. Each can help save you even more time when searching for government marketing tenders. 

The Ultimate Time-Saver package offers your business:

  • A maximum of five tender breakdowns per month.
  • An annual subscription to a maximum of two Hudson Discover sector-specific portals. This option can help businesses that overlap two industries such as Creative and Technology, for example.
  • Pre-market and award engagement notices are monitored on your behalf.
  • Buyer portal management, including registration, password management, downloading documents, and assessing viability based on your bid or no-bid factors.
  • Weekly phone calls with your dedicated Account Manager to discuss viable creative tendering opportunities.

The Become a Pre-Bid Master package also includes:

  • All of the above.
  • Up to seven tender breakdowns per month.
  • A Bid Strategy delivered by a Senior Bid Manager with a minimum of five years of experience. It will also be managed by our Global Bid Director.

Do you need assistance with government marketing tenders?

You don’t always have the time or resources to write a winning response in-house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offers four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

Contact us to find out how we can help your business grow through our bid management consultancy services.

We also source opportunities for sectors including:

Book a free live demo with Creative Tenders to see how we can help your business grow.

Contact us for more information.

Marketing Tender Opportunities: How to Find Them and 6 Secrets for Winning!

Posted on by John Hudson

Here’s how you can find marketing tender opportunities and 6 tips from Bid Writers to help you win!

Are you looking for marketing tender opportunities? Here at Creative Tenders, we have a whole host of contracts available on our portal. In this blog, we will share with you how to instantly find marketing tender opportunities. Plus, we will have 6 tips from expert Bid Writers on how to win! Keep reading to learn more about how we can help you and your business…

Where can you find marketing tender opportunities?

When most businesses begin their search for marketing tender opportunities, they’ll likely use a search engine. For example, they’ll use Google to find countless websites that may have opportunities available. They will then have to scour each of these websites individually for contracts that are suitable.

This can take hours and a lot of the time the opportunities will not be suitable. They also may not display key details. So, you’ll have to read lengthy tender documents to decipher whether you’re eligible for that contract. Or the deadline date may be very close and so you won’t have time to complete the bid. This tedious practice can quickly become frustrating. Thankfully, there are solutions available…

Hudson Discover’s 11 sector-specific portals were built to streamline the process of finding tenders. Via the Creative Tenders portal, you can easily find marketing tender opportunities. Our portals display key information on each tender such as location, deadline date, and budget. This way, you can clearly see whether a tender is right for you.

You can use filters to narrow down your search for marketing tender opportunities. This way, you can select a budget, location, and keywords to locate the right contract for you. Our portals are updated daily by our Opportunity trackers. They manually search for opportunities to upload to the portal. They don’t use CPV codes to find contracts either. This means that there’s no risk of missing opportunities that are listed incorrectly with the wrong code. Government sites will use CPV codes and so they can be less accurate.

Discover Elite

If you want to streamline the process even further, you can sign up to Discover Elite. With this service, a dedicated Account Manager will find live bids on your behalf. They’ll speak with you weekly to discuss opportunities that may interest you. This is especially helpful for those with little time to spare due to busy schedules. Upgrading to Discover Elite will ensure you never miss a tendering opportunity even when you’re busy!

The Ultimate Time-Saving Tool offers your business:

  • An annual subscription to a maximum of two Discover portalsof your choice.
  • Up to five bid breakdowns per month to help you make your bid or no-bid
  • Weekly phone calls with your Account Manager to discuss viable leads and tendering opportunities.
  • Award and pre-market engagement notices monitored on your behalf.
  • Public and private buyer portal management including registering, password management, downloading documents and assessing viability based on your bid strategy.

Examples of the tenders we house on our portal:

Editorial Services – North West – £55k

Organisation seeking a supplier to provide editorial services, including copywriting and proofreading.

Campaign Services – South East – £100k

Council seeking a suitably experienced and qualified supplier to produce a marketing campaign.

Media Monitoring – London – Budget: Undisclosed

Tender submissions required for the provision of media monitoring services.

Crisis Media Marketing – Scotland – £50K – 19-04-2022

Company is seeking a provider of crisis media management and associated support.

Marketing Services – Republic of Ireland – Budget: Undisclosed

Contract for the provision of marketing services to promote brand awareness and increase website traffic.

Here’s how to win marketing tender opportunities

Have you found marketing tender opportunities and are now ready to tender for work? Here are a few top tips from the expert Bid Writers at Hudson Succeed:

  1. Stick to the word count – If you can’t follow instructions, you leave a bad impression.
  2. Don’t use technical jargon – You don’t want to confuse the buyer when they read your proposal.
  3. Make sure your bid responses are clear and concise – Making it easier to read will keep the buyer engaged. They will also be able to clearly understand your ideas.
  4. Proofread and edit your bid before submission – Mistakes in your bid will make you look unprofessional.
  5. Use bid management tactics to stay organised – This will drastically decrease stress and make the process easier.
  6. Turn to a Bid Writer to handle the entire process for you – They have the experience and know what it takes to win!

Summary

Here’s a summary of everything we covered in our blog on marketing tender opportunities.

Creative Tenders is one of Hudson Discover’s 11 sector-specific portals that hosts tender opportunities. These portals streamline the process of locating a tender suitable for your business. This is done by the use of selecting filters such as location, budget, and keywords. They’re updated daily and our team don’t use CPV codes, so there’s no risk of missing opportunities.

  1. Stick to the word count
  2. Don’t use technical jargon
  3. Make sure your bid responses are clear and concise
  4. Proofread and edit your bid before submission
  5. Use bid managementtactics to stay organised
  6. Turn to a Bid Writerto handle the entire process for you.

If you still have questions about marketing tender opportunities, why not contact us? Our team are always happy to help!

Need help writing your next tender?

If you don’t have the resources or time to write a winning bid, why not outsource it? Our sister company, Hudson Succeed, boasts an 87% success rate and have over 60 years of collective bidding experience. They offer four bid writing support packages to help you on the path to success. Whether you’re new to tendering, or simply need someone to proof your written response before you submit – we can help.

Tender Ready

Our Tender Ready programme is designed for those who have never tendered before. This 4-week programme works with you to ensure you have everything in place to tender successfully.

Tender Improvement

Tender Improvement can help if you’re already tendering but aren’t seeing success from your current efforts. Our Bid Writers will assess your previous submissions and supporting documents. They’ll give you feedback and guidance on how to improve, helping you to secure your next tender.

Tender Mentor

If you’ve written a tender and need someone to proofread it – Tender Mentor is for you. A Bid Writer will double-check it’s in line with the specification and free of any grammar or spelling mistakes.

Tender Writing

If you’ve found the perfect tender but don’t know where to start – we can help. Send the specification over to us and our Bid Team will do the rest. They’ll let you know what they need from you and provide you with a full breakdown. They’ll even submit it on your behalf, leaving you more time to focus on your business.

Get in touch to find out more information.

We also source opportunities for sectors including:

Book a free live demo with Creative Tenders to see how we can help your business grow.

Contact us for more information.

Check out some of our other blogs:

How to Win Digital Marketing Tenders

Posted on by John Hudson

What to expect from digital marketing tenders 

Do you want to bid for digital marketing tenders but aren’t sure how to get started? If that’s the case then don’t worry, we can help.

This blog will tell you what to expect from digital marketing tenders. We’ll cover different subsectors and the key things you’ll need to consider before producing your bid. Keep reading to find out more!

 What type of digital marketing tenders are out there?

Digital marketing tenders can be found in both the public and private sectors, and include a range of subsectors. The different services include, but is not limited to:

  • SEO
  • PPC
  • PR
  • Media monitoring
  • Press cutting
  • Content writing
  • Copywriting
  • Social media.

What can you expect from digital marketing tenders?

When you’re tendering for contracts in the creative sector, there are certain things that you should expect. These include:

  1. Economic financial standing

When bidding for digital marketing tenders, you’ll likely have to provide information about your economic financial standing. Your economic financial standing considers the following:

  • Your annual turnover
  • Financial ratios
  • Insurance(s).

Buyers consider this to make sure that you’re able to carry out the work.

As a general rule, we advise that you don’t bid for contracts worth more than 50% of your annual turnover. For example, if your annual turnover is £1,000,000, you should avoid contracts worth more than £500,000. 

  1. Experience

When bidding for digital marketing tenders, you should expect to provide evidence of your previous experience. This helps reassure the buyer that you’re capable of delivering the project.

You should aim to provide the buyer with 2 – 3 case studies from the last 3 – 5 years. Ideally, these examples will be similar in size, scope and complexity to the tender at hand. The most important thing to remember is that your evidence needs to be relevant. For example, your experience with design won’t show the buyer how well you’ll manage a social media campaign. If it’s not relevant to the buyer’s project, don’t include it in your tender response.

  1. Added value

To successfully bid for digital marketing tenders, you’ll need to demonstrate added value in your tender response.

Added value, also known as social value, is now mandatory in public sector contracts, with a compulsory weighting of 10%. You need to demonstrate how your business will deal with the environmental, social and economic aspects of the contract.

For example, you should consider how your business will:

  • Support COVID-19 recovery
  • Encourage economic growth
  • Tackle climate change
  • Create new job opportunities.

Do you need assistance with digital marketing tenders?

You don’t always have the time or resources to write a winning response in house. Outsourcing to bid writing experts can help. Our sister company, Hudson Succeed, offer four levels of bid writing support. They boast an 87% success rate and have over 60 years of bid writing experience. The services on offer include:

Need help sourcing digital marketing tenders? We can help!

Running your own business takes up a lot of your time. The last thing you want to be doing is trawling hundreds of websites searching for digital marketing tenders. Most websites post multi-industry opportunities and filtering them with CPV codes can produce unreliable results. Luckily for you, we have a solution.

Enter…Creative Tenders

Creative Tenders is an easy-to-navigate, centralised portal hosting live creative tender opportunities from across the UK.

Below are 5 past examples of digital marketing tenders sourced on our portal:

Digital Marketing Consultancy to Target an International Audience  

International Pheromone Systems Limited – North West – Budget: £10k

Promotional Materials, Internal & External Signage & Wall Art & Digital Marketing Materials

Delta Academies Trust – Yorkshire – Budget: £200k

Digital & Social Media Agency Services (China) 

University of Dundee – Scotland – Budget: £500k

Provision of a Digital Marketing Campaign Programme for SMEs

Advance Northumberland Limited – North East – Budget: Undisclosed

Invitation to Tender for the Provision of Event, Production & Digital Media Support for the 4 Corners Festival 2022 

4 Corners Festival – Northern Ireland – Budget: Undisclosed

A SUBSCRIPTION TO CREATIVE TENDERS CAN OFFER YOUR BUSINESS:

  • Access to all exclusive, public and private sector creative contracts in the UK.
  • An on-hand Account Manager is available to answer any questions you may have about tenders for digital marketing work. They can help you understand the procurement process and answer any questions you have about the tendering process in general.
  • A daily email bulletin is sent straight to your inbox when new, sector-specific opportunities are uploaded.
  • Discounted support from Hudson Succeed, our Bid Writing Division.
  • 20-minutes of free bid management consultancy each month.

We also source opportunities for sectors including:

Book a free live demo with Creative Tenders to see how we can help your business grow.

Contact us for more information.

Check out some of our other blogs:

WANT TO SAVE EVEN MORE TIME?

Upgrading to Discover Elite allows you to optimise your tendering opportunities even when you’re busy. Our two upgraded packages can improve your competitor awareness and bidding success rate. Each can help save you even more time when searching for digital marketing tenders.

THE ULTIMATE TIME SAVER PACKAGE OFFERS YOUR BUSINESS:

  • A maximum of five tender breakdowns per month.
  • An annual subscription to a maximum of two Hudson Discover sector-specific portals. This option can help businesses that overlap two industries such as Creative and Technology, for example.
  • Pre-market and award engagement notices monitored on your behalf.
  • Buyer portal management, including registration, password management, downloading documents and assessing viability based on your bid or no-bid
  • Weekly phone calls with your dedicated Account Manager to discuss viable creative tendering opportunities.

THE BECOME A PRE-BID MASTER PACKAGE ALSO INCLUDES:

  • All of the above.
  • Up to seven tender breakdowns per month.
  • A Bid Strategy delivered by a Senior Bid Manager with a minimum of 5 years of experience. It will also be managed by our Global Bid Director.

Contact us to find out how we can help your business grow.

I’M IN COMPETITION WITH MYSELF AND I’M LOSING! – Tender Basics!

Posted on by John Hudson

I’M IN COMPETITION WITH MYSELF AND I’M LOSING! – Tender Basics!

Tender Basics are the foundation of your bid writing success. Our Growth Director, Jill Hudson, has over 16 years’ experience with Tender Writing, so she knows how lonely it can get when you see rejection in the early days.

“I quite quickly went from a success record of <15% in my very early days of tender writing to >70% just by spending the time needed to digest feedback and eliminate silly mistakes.  Mistakes I seemed to be making all the time without evening realising I was doing it.”

The thing you need to realise very early on is that feedback is the route to success.

No one really likes reading the feedback of how they’ve missed the point of the tender document, the response didn’t hit the mark – at all, or you’ve forgotten to proofread and your response to a question is littered with mistakes. Queue – kick yourself under the table and put the kettle on. It’s important to get back to the ‘Tender Basics’ every time you’re writing a bid.

Tender Basics
Tender Basics

However, without this feedback, you will continue to make these mistakes. The most common mistake you will make is not understanding the time it takes to respond to a bid correctly. Assuming you’ll write a winning submission in 2-hours is unrealistic, whilst ABC Ltd. are throwing all their resource at this competitive contract to ensure they will win it.

You need to quickly realise that the only way you will start to win is to get back to the Tender Basics:

  1. Believe you can win it – ensuring you have the right credentials.
  2. Do your homework – research is key.
  3. Spend the time needed to write a winning submission.
  4. Don’t leave it until the last minute – this is how mistakes happen.
  5. Ensure you understand the point scoring mechanisms to ensure you are maximising your answers to the questions asked.
  6. Answer the question with the information they have requested, not the information you believe they should know about your business.

We’re sure you’ve established that our main piece of advice over the many blogs we have written, is to be sensible with your expectations.  If you turnover around £100,000 per annum, you’re not going to win a £2,000,000 contract. Nor should you want to put all your eggs in one basket like that. So, if this is the course of action you’re taking you will continue to receive the rejection letters.

Tender writing is an art form, it isn’t for everyone but you will reap the rewards if you spend the time learning, building knowledge and correctly assessing what you need to do to allow you to win.

Jill states “I’m a firm believer that the only person you should ever be in competition with is yourself. That way you will always get better.”

Eliminate the noise and … focus!

If all else fails, give our Tender Consultants a call, we’re here to help you discover, succeed, procure and invest!

“THEY ALREADY KNOW WHO THEY WANT TO USE!” – The Tendering Process

Posted on by John Hudson

“THEY ALREADY KNOW WHO THEY WANT TO USE!” – The Tendering Process

We’ve all heard stories about backhanded business deals and brown paper envelopes passed under the table for the decision making to go in favour of a specific business on a particular contract/opportunity.

This is drastically changing for the better, having analysed tender processes now compared to where they were 10 years ago.  We’re not saying this doesn’t happen! We do still live in a world of human interaction (for now).  However, things are getting better and we’re super confident that this will continue.

Here at Hudson Procurement Group we are focused on creating a fair bidding process for all. We’re working hard to make headway with government organisations. Especially into how and why decisions are made when marking tender documents. And also, how buyers issue tender notifications and how to produce a fair Invitation to Tender and Specification document.

"THEY ALREADY KNOW WHO THEY WANT TO USE!" - The Tendering Process
“THEY ALREADY KNOW WHO THEY WANT TO USE!” – The Tendering Process

We like to advise our customers on how they can question the result of a tender notification and the tendering process if they believe they have been incorrectly scored. This does not mean that we’re going to back sore losers and encourage those who think they should have won when in actual fact the right company was awarded the contract.  On occasion, we’re simply pipped at the post and the best man won and we need to take it on the chin and learn from it.

If you truly believe you were not given a good shot, there are a couple of things you can do:

  1. Ask for thorough feedback, and if they don’t provide it then you can question ‘why not?’. If they’re spending public purse, they should spend the time needed to give you feedback against the winning submission.
  2. If they will not provide feedback ask the process for putting in a freedom of information request, this should prompt them into giving you feedback.
  3. If you are still feeling like you’re getting no response, you can contest the decision based on lack of feedback. This means that spending public-purse will be required to complete a thorough internal investigation into how they have purchased the required services/products.

The most important aspect of any ‘rejection letter’ is to look at it logically and ask for feedback, learn from it and make sensible decisions on how to move forward.

Things truly are changing in the world of procurement. We’re going to be central to making sure our customers are given a fair shot when investing the time needed to respond to an ITT.

We’re only ever a phone call away, and we would welcome your feedback on how you believe the procurement process should change to suit SMEs.  If we hear your feedback, we can help shape policy for the better.

See our ‘Rules & Regulations when Tendering’ Blog for additional regulations that buyers must adhere to.

 Want to learn more about the tendering process? We’re here to help you Discover, Succeed, Procure and Invest.

DON’T WORRY ABOUT DISTANCE: We live in a Digital World! – International Tendering!

Posted on by John Hudson

DON’T WORRY ABOUT DISTANCE: We live in a Digital World! – International Tendering!

This is an age-old debate here at Hudson Procurement Group. We’re constantly telling our customers to spread their wings when it comes to bidding for new business and succumb to International Tendering.

Historically, we used to take as much business as we could from our doorstep. It was, after all, deemed easier to deliver logistically and support with brand recognition. It was a major achievement to be a leading regional vendor.

But, things have changed drastically over the years and the government throws hundreds of millions into helping us SMEs to trade internationally. The world and its major cities are so much more accessible and connected with daily direct flights from the UK to the US, Dubai, Australia, China etc., especially for service and product-based enterprises.

We encourage our clients to eliminate any geographical fear when looking for business. We advise you to look at where the work is and look at the logistics of delivery. If it deems possible, then don’t put in place unnecessary barriers that will hinder your company growth.  An international business development strategy should be a core activity for your executive/director team until you’ve established there isn’t any profit in trading overseas.

Here at Hudson Procurement Group, we have over 1,000 clients all over the world. None of which we’ve met face to face, but it’s not important to meet them. We speak with them daily over the telephone, Skype and email. We still deliver the same value-added service regardless if they’re UK based, operate in the US or have their headquarters in India. We too revel in International Tendering!

Our advice when looking at which tendering opportunities are right for you is:

  1. Don’t eliminate any opportunity until you’ve assessed it properly.
  2. Ensure you can make a profit, taking into consideration traveling and shipping costs if this is a required part of the work.
  3. Take a risk! Sometimes these risks pay huge dividends. Just because you’re not based on their doorstep, doesn’t mean you’re not the right provider.
  4. Don’t assume you won’t be chosen just because you can’t pop to their office for a cup of tea. You’ll find that more and more people try to eliminate the number of meetings they have, not increase them.
  5. Seek advice and guidance from your local Department of International Trade. We’ve found them super useful during our research phase of opening our US office.
  6. Give us a call, we’re happy to help and to answer any questions you may have about bidding for work overseas.

 We’re here to help you discover, succeed, procure and invest.

Common Trends in Public Sector Tendering!

Posted on by John Hudson

Common Trends in Public Sector Tendering!

We think it’s safe to say that every year, something new happens in the world of procurement. This is due to the ever-changing landscape that buyers and suppliers constantly find themselves in. Here are, in our opinion, a small collection of common trends across UK Public Sector Tendering as of late:

1. BREXIT

The word coined to fill the hearts of many with either progressiveness or ultimate decline. The word in our opinion is met with uncertainty, especially in the way procurement will be running long-term. It has been recorded that “since Brexit, the total value of tenders has risen”.  This implies that there is more work than ever before up for grabs. However, how long will it last? Well, there are no immediate changes due to the EU regulations being merged with primary UK legislation. However, we can expect a lot more focus on cost-effective supply chains that are held locally, given our potential departures from European partners. Risk assessments and the holistic management of contracts will surely be examined a lot more in technical questions based on the happenings of BREXIT.

2. Modern Slavery

Have you come across it yet? The question on an increasing amount of PQQs which ask if you abide by Section 54 of the Modern Slavery Act 2015? What you may not know is that the act contains a clause on ‘Transparency in Supply Chains’, which addresses the role of businesses and what they do to prevent modern slavery from occurring in their supply chains and organisation[s]. As per Section 54, it states that if your organisation has a turnover of over £36 million or more you must confirm adherence. You will then have to publish a ‘slavery and human trafficking’ statement annually on your company’s website. Mainly, to state what you are doing to prevent this. We find that SME’s tend not to worry about this, as it remains non-applicable 99% of the time, but still, it is something that is commonly being asked across the board.

3. Social Value

What are you doing for your community? what environmental aims does your company have? do you work with apprentices? – these are just a few of the questions that are becoming increasingly asked in public-sector tenders. Even if you are the smallest company around, we advise you to think of your corporate and social responsibility and how this is positively changing the world … or at least your local area. Every little helps! – we advise you do liaise with charities, apprenticeship providers, assess long-term goals and ensure that social value (aligned with a local authority and government initiatives) crops up one way or another, as this is becoming a key contribution to finalising scores in ongoing tenders.

4. SME Focus

By 2020, the UK government has promised “big opportunities for small firms” as they are set to spend £1 in every £3 with small businesses/SMEs. One thing a lot of SMEs DO NOT have that bigger companies DO HAVE is experienced and well-educated internal Bid Writing professionals. This means SMEs will see a surge of utilising external support functions to ensure their tenders are of the highest quality. We are one of those companies! Our aim is not to just write high-quality bids, but support you with understanding the procurement world. We’ll support you with:

  •  opportunity tracking (using our elite and secure Hudson Discover platforms, related to each UK industry) tender training (using our upcoming FREE virtual learning environment with regular VLOGs) eventually
  • maintaining/developing your ongoing content for tendering (using Tender Bank).

The increased use of Framework Agreements and Dynamic Purchasing Systems (DPS) and getting onto these, require rapid and high-quality responses to ensure longstanding work is won and sustained.

These are just a small list of current trends that are recognised as of late. If you need help with writing bids or anything further feel free to get in touch!

We are Hudson Procurement Group and we are here to help you grow, develop and standout!

Understanding & Implementing Tender Feedback

Posted on by John Hudson

Understanding & Implementing Tender Feedback

Understanding and Implementing Tender Feedback – we all dread it, don’t we?

When the doomed ‘Contract Award’ notification hits our inbox with an attached letter titled ‘unsuccessful’ or ‘regret letter’. This can be one of the very few things that make our business-fueled hearts completely shatter!

To put it simply- we have never met a company who hasn’t had some sort of failure whilst tendering. It is very unlikely that you will win every tender you bid for – in fact – around 98% of well-established companies will tell you about a time they failed at tendering.

This could be down to a whole range of things that contribute to the evaluation of a typical tender. Bidding for a job is not just about putting your fingers on a keyboard and writing some profound content (or getting specialist support to do this for you)- there are other key factors that could let you down which you need to take control of and act upon, ready for the next tender!

Buying organisations (especially in the public sector) are now obliged to provide a decent amount of tender feedback as part of their evaluations. This is to support the supplier organisations better their chances next time.

How we approach it…

We are always advising clients to use this to their advantage and encourage them to receive as much detailed feedback as possible. If you only receive scores out of 100, ask for qualitative feedback to how the winner was successful and you weren’t. As mentioned, this is becoming increasingly provided as part of the Contract Award process.

Below is an example of what you should do when receiving the feedback and using this to your advantage towards future efforts.

EXAMPLE Maximum Score Available Your Score Winners Score
Quality 60% 32% 52%
Costing 40% 40% 30%
Total 100% 72% 82%

Our 4 steps:

  1. Understand the key area[s] to why you were unsuccessful- this will be translated clearly in numerical scores using a ratio of Quality & Pricing (and in some added cases, Interview/Presentation)- this will be your main focus to implement improvements;
    e.g. if you score 32% out of 60% for quality but 40% out of 40% for cost – this shows you were the cheapest supplier but lacked in your technical responses. It turns out you were only 11% away from beating the winner in total.
  1. Once quantitative data is identified, source the qualitative feedback provided (if none has been provided- ask for further detail)- this should be broken down clearly on the contract award notification to enable stringent focus on where to improve;
    e.g. out of the 60% maximum score for quality, a major section of this was a ‘Contract Management’ question, which accounts for 30%- the score and feedback provided suggests your contract management arrangements lack innovation and fundamental traits compared to those of the winner (incl. lack of efficient MI system etc.)
  1. Make sure an internal meeting is held with key members of your staff, in order to collaborate and discuss improvements where necessary;
    e.g. Assess all traits regarding Contract Management that was provided as feedback – research best practice – due to the lack of an effective management information (MI) system, it is best to find out which is the most affordable systems on the market- ask yourselves what are your competitors using? What was the winner using? – Companywide Idea generation sessions help massively to ensure a firm approach and wider understanding of what’s needed.
  1. Undergo regular sustainability reviews to ensure improvements are fully established across your organisation;
    e.g. ask yourselves – do we have an effective MI system now? Have we implemented innovative approaches? How do we compare to our competitors? Can we write a better response to Contract management now?

One of the biggest things you SHOULD NOT do is operate a ‘blame culture’ within your organisation when trying to understand tender feedback. Not only will that upset staff and ignite resentment but will likely damage your efforts of improvements going forward. We are strict believers that when tendering, if you win together, you have to lose together also. One of the most important things about tendering is making sure your colleagues are proofreading and checking EVERYTHING before submission. The more eyes, the better! If you find that a mistake was made by a member of your team which had huge effects on your succession of the work, then this should be an issue that was missed by the whole team and treated with solidarity, to effectively improve.

Remember- we offer a Tender Consultancy service to support the development and even review your work prior to submission.
Get in touch if you need further support with managing those all-important opportunities!

The importance of RELEVANT Case Studies!

Posted on by John Hudson

The importance of RELEVANT Case Studies!

Tenders these days (especially in the Public sector) are extremely structured in that they all feature the same legality clauses and requests, based upon EU legislation and procurement law. One other majorly structured trait to a tender and something the buyer definitely wants to know is how you’ve delivered your services in the past!

The age-old question of – “Please provide 3 examples which demonstrate your technical capability in the market” – is now something of common-request in national tenders. And rightly so! Of course, buyers want to know who you currently work with, how much work you’ve done and what great results your company boasts.

They need to make sure you have undergone scopes of work, similar to what they are procuring. Experience is key to winning every contract and as part of our writing tutorials at Tender Consultants. We always state that evidence is needed to back up the majority of the responses. Usually, this evidence comes from your experience. This makes the buyer/evaluator feel at complete ease, knowing you have completed something similar before.

We are not saying that you shouldn’t bid for work you haven’t delivered before (especially if you’re a new business). You may have better tools, better ideas and more cost-effective solutions at your disposal that other businesses (with experience) lack. It’s all about assessing the relevancy of your experience and using this to benefit the contract at hand. This is where Case Studies will support your tendering efforts going forward.

A few Do’s and Don’ts to building case studies include:

  • DO – get in touch with your current clients and ask for testimonials. These can be added to support a strong case for why the buyer should choose you.
    E.g. The CEO of ‘Company X’ has stated we are “an impeccable & efficient company, who has not only delivered the most engaging content with brochures but has supported our marketing efforts overall”;
  • DON’T – just pick a client and submit ‘static’ material already developed. Always make sure you adapt your content and client to align with the specified requirements of the buyer. Ensure similar scope, nature and size is used every time, where possible.
    E.g. if you need to supply 500 brochures to a hospital, the buyer probably won’t care if you supplied 5 to a retail store previously- this is way different in size AND scope;
  • DO – use the STAR format when developing your Case Studies to clearly outline the Situation (brief context), Task (the work you faced), Action (what you’ve done) and Results (what were the results etc.).
    E.g. this helps to break down each case study. You may do this several times depending on the requirements within the tender. However, it is a very good start to show the buyer/evaluator what needed to be done, what & how it was done, along with success rates and statistics outlining benefits/improvements to the client;

So now you’re up-to-date…

This will be one of the most important elements you use as part of your tender submission and almost 99% of Stage 1/PQQ submissions nowadays have the experience and/or contract example requests embedded.

We encourage you to start working on your case studies as soon as your contract with a client begins. Therefore, you can at least get the basic information gathered using the STAR format and then adapt these case studies to align with future buyer’s requirements as part of tenders!

Need further help? Get in touch and let us help you grow, develop and standout!

GDPR – Understanding what’s expected!

Posted on by John Hudson

GDPR – Understanding what’s expected!

As I’m sure you’re well aware by now, May 25th sees the implementation of the General Data Protection Regulation (or GDPR for short). This will be the new term used for the storing, processing and management of personal data. Basically, DPA and confidentiality processes have a new broader term to ensure all data is withheld in the most secure ways possible. GDPR is a vital update on what you currently do. We are assuming that what you currently do is best practice and of course abides by current DPA law.

I know what you’re thinking ‘we always operate confidentially – what’s new?’

What’s new are the heightened processes every organisation must undergo when handling data. With GDPR, there are more serious consequences if you are found to be using data incorrectly. With the majority of our subscribed clients on our various platforms, they all handle customer and/or public data in some form or another. It’s vital to understand the key points to this national legislation change and ensure this is adhered to fully.

Some of the key aspects your company must focus on is ensuring that all data is identified and assessed in line with new and specific protocols. Processes are structured, data is mapped and constantly improved upon, as well as being stored electronically and in traditional filing systems.

With implementing data governance best practices, you’ll not only comply with the GDPR but you’ll now be able to create more business value with confidence. This will ensure success when contracting with future parties.

We have now found many public and private tenders are increasingly asking suppliers if they are GDPR compliant via the multiple processes above.

Such questions have become apparent in a recent public tender within the creative sector (for e.g.):

  • Please confirm that you are GDPR compliant (detail relevant technical & organisational security measures)?
  • Are you maintaining Data Processing Records?
  • Do your standard contract terms include the new GDPR mandatory provisions?
  • Do you have a documented Breach Notification Process? Etc.

To maximise your scores, you would need to answer more than a simple YES!

Please see ICO’s brochure which provides further helpful information on preparing for and applying GDPR principles in your organisation[s].

We encourage all clients to take this information provided. Mainly to ensure any future tendering efforts aren’t spread thin merely by the lack of compliance against GDPR. Going forward, it is becoming quite clear that GDPR may soon become part of the normal questions asked in PQQs and ITTs.

Over the next few months, we will be analysing common requirements (as above) that are starting to come into effect with the changes and updates that GDPR will pose. Watch this space and remember to take a look at the brochure attached to begin what is needed for you to excel with upcoming tenders.

We’re here to help you grow, develop and standout!

SMEs – Catapult wants YOU at the ‘Engage 2018’ event!

Posted on by John Hudson

SMEs – Catapult wants YOU at the ‘Engage 2018’ event!

An exciting opportunity has arisen for SMEs that will potentially bring FANTASTIC opportunities and recognition to your company!

The Satellite Applications Catapult will be attending Engage 2018 by Digital Globe on 10–11 April 2018.  They published an opportunity stating they are on the lookout for innovative SMEs with products/services to showcase cutting-edge developments in the use of satellite data.

Engage 2018

This is a two-day event designed for senior-level executives from government and private organisations leveraging geographical information to enable smarter decisions. It takes place at Park Plaza, Westminster Bridge, London.

By attending alongside SA Catapult, you will have your own exhibition stand with your company and logo on full display in this highly desired event. On top of this, dedicated spaces for marketing materials to promote your business.

This is a fantastic opportunity to get your product/service heard, along with promoting your business to your target audience!

If this applies to you – then CLICK HERE for more information and to complete a few questions in order to apply.

If you are struggling to put this across in a concise and effective manner, then GET IN TOUCH – we can help with your bid writing efforts!

Digital Catapult are one of the sites that our administration team manually scrape every day and include the following creative contract opportunities:

BEST OF LUCK!