Believe you can and you WILL, Believe you can’t and you WON’T
You know what they say – believers are achievers!
Corny I know, but the principle DOES apply when tender writing. You can never just hit it and hope for the best – this isn’t snooker! Each piece of work you bid for should have been accurately assessed to make sure this is a good opportunity for your business (see our ‘to bid or not to bid’ blog for further information).
The point is, you have to go in fully prepped with the clear mindset of achieving this piece of work. If you are not fully confident that you can win the work, then don’t bid for it. Simple.
If you feel you are in with a good shot – then make sure any doubts or reservations are left at the door, as you don’t want these to be identified by the evaluator.
Remember to be descriptive, be assertive, but most importantly be positive!
You should:
- use phrases like ‘We will …’ – no one cares you if you are attempting to do something – this is your piece of work – be confident and state you WILL deliver all that’s expected;
- demonstrate your willingness to adapt, conform and collaborate with the buyer – always demonstrate further added value and what more you can do for the buyer – think of the positive effects this has socially and economically;
- validate your company – describe not only what makes you different, but what makes you BETTER? Explain clearly why the buyer should choose you and not your competitors – why do YOU stand out?
You’ll find that if you’re below 80% sure to whether or not you should bid for the contract – this tends to show less confidence on paper. The better the opportunity that is right for you, the better your proposal will be projected. Unbeknownst to many, on a subconscious level, if we believe we are NOT destined to win the work, we will in many ways lag behind our competitors in that all-important tender.
Never go for any opportunity! Always go for the ones you believe in!
Get in touch with our bid writers today. We can help you believe what’s best for you!
